“The best strategy for obtaining a high Klout score is to simply create great content that your network wants to share and engage with.”
That’s a direct quote from the Klout website. It pretty much sums up all you need to know to increase your score.
SIMPLY create great content. SIMPLY engage your network.
The irony, of course, is that those things are not simple to do. Nor are they simple to measure.
Measuring your influence
In fact, Klout has a complex formula for measuring influence based on calculating 400 social signals across seven different networks for each individual each day. Most signals are derived from activities that rank influence attributes such as:
- The ratio of reactions you generate compared to the content you share
- The selectivity of those who share your content
- Your engagement levels with a wide range of individuals
Attempts to crack the code for Klout’s algorithm are futile. It is refined daily.
However, Klout does offer insights into the core concepts behind its social scoring. Those guiding principles give you an idea which activities affect your score.
Connecting to multiple networks can help your score. It gives a bigger picture of your potential reach.
Influence is built over time. Scores are based on a 90-day window of activity to arrive at a more consistent measurement.
Influence is the ability to drive action. Engagement is more important than the size of your network.
Activity is not the same as influence. Beyond engagement metrics like retweets and likes, how much content you create is also an important factor.
In a nutshell, this boils down to three primary scoring factors: true reach, amplification probability and network influence.
The key to improving your Klout score comes down to focusing your social media activities on those three scoring factors. In the excellent book on influence marketing, Return on Influence, Mark Schaefer outlines a practical three step process for accomplishing this.
1. BUILD A RELEVANT NETWORK
For optimum amplification, your personal network needs a balance of size and quality. Of the three scoring factors, this is the most manageable. Some tips for building an engaged network include:
- Create a benefit for those in your network
- Seek out others with an affinity for topics you discuss
- Weed out inactive connections that don’t move your content or provide value
2. DELIVER COMPELLING CONTENT
You need a focused strategy for both curating and creating content on the social Web. To achieve the kind of influence measured by Klout, your content must be helpful, informative, interesting and entertaining. This is what will drive engagement and sharing.
When it comes to social scoring, Klout rewards consistency. You need to blog, link, post, tweet or comment regularly and consistently to elevate your influence rating.
3. SYSTEMATICALLY ENGAGE INFLUENCERS
Your Klout score also depends on how often you engage, and with whom. When other influencers move your content or otherwise engage with you, your personal influence goes up. So it is beneficial to interact with people who have a higher Klout score than you. Some ways to spark engagement:
- Ask earnest questions
- Show appreciation individually
- Be witty and fun
- Participate in Twitter chats
- Keep tweets brief to enable sharing
The true benefit of raising your score
By following these three steps, you can make your Klout score go up. This content and network strategy is simple, but not easy. There are no shortcuts, tricks or black hat techniques to game the scoring system. It takes time and consistent effort.
But in the process of working these steps, you will not only see your score increase, you will also see your level of influence increase. Isn’t that all you really need to know?
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